Amazon Now Offers Amazon Coins Virtual Currency On Kindle Fire, Gives $5 In Free Coins To All Users

E-commerce leviathan Amazon today is taking a step into social gaming: Amazon Coins, its new virtual currency, is now live in the U.S. To kick it off, Amazon announced that it would put $5 worth of the currency -- equivalent to 500 Coins -- into all Kindle Fire users' accounts to use on apps and in-app purchases on its platform. The company says that this is equivalent to "tens of millions of dollars" worth of Amazon Coins.

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