Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war
Hot on the heels of purchasing Blinkbox and Peter Gabriel's WE7, Tesco has purchased Andy McNab's e-book publishers, Mobcast. It seems clear that the British supermarket heavyweight is currently engaged in a phony war with rival Sainsburys, which snapped up Rovi, Global Media Vault and Anobii for its competing online content service. McNab's company is rather small, only offering around 130,000 titles in the UK, but like the earlier purchases, its infrastructure and resources will most likely be cannibalized to boost the company's forthcoming digital platform.
Tesco recruits Andy McNab's e-book firm Mobcast to help win the Supermarket content war originally appeared on Engadget on Tue, 04 Sep 2012 11:51:00 EDT. Please see our terms for use of feeds.
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